Social media has seen explosive growth since its introduction, going from something as simple as meeting up with friends and sharing pictures to becoming completely ingrained in seemingly every part of our daily lives. It has changed how people interact and connect, as well as how businesses run at all stages.
With all of the information it provides out there, it's easy to see how looking through social media to identify industry and video trends can be extremely helpful. But you're probably thinking, with how much social media there is flying around, how do you begin to organize all that information into something useful? Well we don't do it manually, that's for sure.
Making Order Out of Chaos with HubSpot
HubSpot is an all-in-one marketing and sales application we use here at Twin Dawn Media to build out wonderful blogs posts like this, but we also take advantage of their social media tools to get a good look at the various social media outlets to help us determine what's trending, what isn't, and where things seem to be going.
We have people on our team who specialize in particular genres of videos, and with the help of these trends being compiled into something a bit more coherent, they're able to guide our customers on how to best grow their channels at a given time.
There have also been times when a channel owner doesn't plan to release videos for some time or is looking to get in on the ground floor on a review or preview for a new movie, video game, or piece of tech. In those cases we've worked to make predictions based on the data we have on what will be popular in the coming days and how to best deliver the content people are looking for, say a demo video for the latest drone, or a reaction video to the new Avengers trailer.
Letting Twitter Guide Our Analysis
While we heavily use YouTube analytics to drive our forecasts and guidance, Twitter is our #1 social media outlet (but not our only one) for getting a feel for what's working and what isn't out in the wild. Between the various hashtags and how easy it is to share clips of full videos, people have plenty to say and share about what they're watching nowadays.
But again, trying to harness all that information alone is a daunting, if insurmountable task. That's why we use our internal tools to compile all of it into a digestible form, allowing us to focus on our customers' channels instead of bogging them down with too much analytical data and making them do that heavy lifting. Those hashtags and likes turn into valuable insight for us, and allow us and our customers to focus on the content with a higher chance of being sought after, instead of putting in all the effort of making content only for it to sit on a shelf and gather dust.
As we always say, running a YouTube channel should be fun, and reading through pages and pages of data doesn't sound all that fun, does it?
